Tag Archives: social media

Boost the Effectiveness of Your Print Advertisements

Connecting with your target audience.
Connecting with your target audience.

Puzzled about how to combine print and online media?  Try adding a social media symbol on your advertisements and articles.

While looking through a magazine I was surprised to find a small YouTube sign next to several of the items.  When I went on YouTube there was a simple demonstration of how the item worked.  And after viewing it I thought “how cool.”

It was like having a live demonstration in front of me and anyone in business knows how effective a live demonstration can be.

So with one little symbol you can get your target audience online and increase their emotional connection to your product or service.  You are helping your prospect see a different, improved version of themselves if they were to buy your product or service.

Here are some examples of how you could use this technique to attract a target audience of tourists:

Horseback Riding: On your pamphlets put a symbol for Pinterest and show the reader that they can go online and experience your services through pictures and special interest boards.

Or

Winery: Show a YouTube symbol on a newspaper advertisement to get prospects to go online and watch a short video testimonial from a satisfied customer that loved your wine tour.

The idea is that you can help increase your sales process by letting your customer engage with your product through social media.  You can share testimonials, pictures, links and articles all to improve the buying experience for your target audience.

Let me know how you combine your print and media advertisements below.

Or if you want help getting ideas…

How To Use Stories To Drive Traffic

Creating relationships with great content.With one picture and three sentences you can share a story that engages your audience and makes them want to visit your website to learn more.

You don’t have to tell the whole story.  Just give enough information to intrigue people.

Part #1: Start a story – Tell them who and give them a benefit of their experience and people will want to know more.

Part #2: Share graphics or a picture – Include a cute, interesting, engaging, different photo with your story to catch the reader’s eye.

Part #3: Include a link – The most important part is the link at the bottom of the story.  Write “View the story at www.travelcopysolutions.com” and put the story up on your website so that people can easily find it.  It doesn’t need to be long just a couple of paragraphs but at the end you need to let your reader know what you want them to do next with another link or a comments section.

You can share this story across your social media, in an advertisement online or in print and on your website.  Just remember to make it as easy as possible to share, like and follow your story.

Have you used this for your travel business?  Leave comments below.

Let me know if you would like to learn more about how to include stories in your marketing plan.

Creating relationships with great content.