Tag Archives: improve your business

Boost the Effectiveness of Your Print Advertisements

Connecting with your target audience.
Connecting with your target audience.

Puzzled about how to combine print and online media?  Try adding a social media symbol on your advertisements and articles.

While looking through a magazine I was surprised to find a small YouTube sign next to several of the items.  When I went on YouTube there was a simple demonstration of how the item worked.  And after viewing it I thought “how cool.”

It was like having a live demonstration in front of me and anyone in business knows how effective a live demonstration can be.

So with one little symbol you can get your target audience online and increase their emotional connection to your product or service.  You are helping your prospect see a different, improved version of themselves if they were to buy your product or service.

Here are some examples of how you could use this technique to attract a target audience of tourists:

Horseback Riding: On your pamphlets put a symbol for Pinterest and show the reader that they can go online and experience your services through pictures and special interest boards.


Winery: Show a YouTube symbol on a newspaper advertisement to get prospects to go online and watch a short video testimonial from a satisfied customer that loved your wine tour.

The idea is that you can help increase your sales process by letting your customer engage with your product through social media.  You can share testimonials, pictures, links and articles all to improve the buying experience for your target audience.

Let me know how you combine your print and media advertisements below.

Or if you want help getting ideas…

The Road to Eldorado: Searching for Amazing Blogging Ideas Part 2

Focus your message.
Focus your message.

Next ask yourself how can I share useful information with my target audience to help them accomplish their wants, needs and desires?

When you open your search engine in the morning do you click on the “How All Videos are Corrupting Convicts” blog? Or will you open the one with “How to Plan a Weekend Getaway for Under $100” blog?  The one with useful information has a much better chance of being opened than the one with random information.

Now you have your map and you know your audience, how do you get ideas?  Share the information that you already know.  Anything that relates to your audience could be a good blog.  Use your experience, articles, e-newsletters, other blogs, customer feedback from social media or questions from your business.  If you can adapt the idea to your audience’s needs then you have a blog idea and the sky’s the limit.

When you have a very tight focus on what you want to do with your blog and who you are targeting, ideas can come from anywhere as long as they relate back to your audience.  With a focused plan, the search for gold seems a lot easier.

If you would like to learn more send me an email. Or leave a comment below.

The Road to Eldorado: Searching for Amazing Blogging Ideas Part 1

The Road to Eldorado: Searching for Amazing Blogging Ideas Part 1

Focus your message.
Focus your message.

Similar to the search for gold, figuring out how to get good ideas for your blog can seem like a never ending quest.  So instead of just starting a blog because “it will help your business” make it easier on yourself and before you start writing, plan your actions using the following information.

First, you need to know what you want to accomplish with a blog, this is your message.  This will keep you super focused and help avoid being overwhelmed with thousands of topics to write on.

Secondly, who is your target audience?  If you aren’t trying to write for everyone you can tailor your message.  Pick a certain niche, demographic, age range, or type of audience (i.e. hobbyists) and focus on their wants, needs and desires.  Getting the right idea for your blog comes less from creativity and more from being specific about who you are targeting.

So think about those two questions and what is the purpose of your blog?  Look for The Road to Eldorado: Part 2.

Contact me with any questions or leave a comment below.